Darren's Charitable Work for 2017 - Tue Mar 06, 2018 9:15 pm
Who Say wrote:
8 WHOSAY Branded Campaigns Featured at the 2018 Shorty Awards
March 6, 2018
A total of eight campaigns powered by WHOSAY for brands such as McDonald’s, the MTV VMAs, AT&T, Urban Pie Pizza and Sour Patch Kids are nominated in 11 categories at the 2018 Shorty Awards. The nods include Food & Beverage, Branded Content, Entertainment, Brand Identity, Social Good and Mobile campaigns.
The 10th edition of the iconic awards, that honor the best of social media and recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web, will be held April 15th, 2018 in New York City and WHOSAY is both proud and excited to be participating with the following pieces of branded content.
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4. AT&T #ITCANWAIT: THE VOICE OF REASON FEAT. DARREN CRISS & KATIE CASSIDY, ENTERED IN SOCIAL GOOD CAMPAIGN:
In collaboration with Hearts & Science, WHOSAY designed a hilarious content series featuring Talent coming face-to-face with mirror images of themselves (a twist on the traditional shoulder angel/devil plot device), with their “super-ego” version representing conscience and their “id” version representing temptation. As Talent wrestles with the reckless impulse to text and drive, viewers cannot help but side with the voice of reason – It Can Wait. Because the creative required legitimate acting chops and comedic timing, it was important that we cast highly-recognizable actors who could deliver engaging on-screen performances; both Darren Criss (from Fox's Glee) and Katie Cassidy (from The CW's Arrow) are primetime actors who have extremely active and responsive fanbases, making them ideal fits for the campaign. Caryn Turer, Anthony Taylor, Hyunjin Park, Josh Venkataraman, Harvey Schwartz, Melissa Michael, Matthew Love, Stephen Glasco, Varsha Srivastava, Matt Krueger and Jenna Sereni were the WHOSAYers in charge of this win.
This is the video at issue:
From Darren Criss Army:
This is a much-needed public service announcement about the dangers of using your cell phone while driving. haha. I didn't realize immediately that the cyclist was also Darren.
Multitasking is cool and all but not while you’re driving. Remember that no matter what… #itcanwait #ad @itcanwait bit.ly ATT_TCO2
via Darren Criss Army